Consumer packed goods (CPG) clients are spending more on trade promotion management (TPM) but aren’t seeing revenue increase proportionally. In a recent Food Industry Executive article, our expert Joe Puglia discusses how CPG companies can drive increased revenue and higher margins by digitizing TPM efforts using Industry 4.0 tools and technologies. TPM automation saves labor, and the ability to analyze enterprise data leads to deeper business insights that can be leveraged to set the stage for negotiations with retailers. The article also highlights five steps to create a successful TPM modernization program.
Article
Level up your data and drill down into trade spend
March 24, 2022 / 6 min read
Are you continuing to spend on trade promotion management without seeing a proportional revenue increase? Learn how to digitize and optimize your TPM efforts to drive increased revenue and higher margins.
